Beautiful friends!  I had an epiphany today and decided to write this short post.  Most of the women I meet and help either through my in-person or online consultations, the vast majority of them spend the LOWEST amount of their wardrobe dollars on their bras.  Most women tend to spend far more money on jeans, pants, sweaters, shirts, shoes, socks, and accessories.  I’m telling you today that instead of spending ALL of your money clothes, shoes, and accessories.  Spend the money on quality bras that fit and whatever you have left, spend on the clothes.

Most of you are probably thinking I’d rather spend my hard earn cash on a pair of new shoes then bras.  I’ve heard lot’s of excuses, some of my favorite are:

“It’s not cute or sexy, so I don’t want to spend a lot of money on it.”

“No one is going to see it other than me and maybe my husband, so why spend money on it?”

“It’s going to stretch out and get dirty, so I don’t want to spend a lot of money on it.” This is my favorite excuse because it’s hilarious.  Everything is going to get worn out including your clothes and shoes.

The most common reason I believe women don’t like spending money on their bras because they HATE to go bra shopping.  Sadly, for many women, going bra shopping is like ripping off 100 freshly pressed band aids off your hairy arm or leg.  It can be painful especially if you don’t know what type of bra to look for, don’t know your correct size or breast shape, and don’t know the best places to go.

I bet for many of you your bra shopping experience consists of the following.  You’ve had the same bra for YEARS and it’s gotten to the point your bra has gone from white to a dingy tan color and you have to safety pin the straps or band to keep it on you.  You drive over to your local Walmart or Target to get some stuff and think, “I’ll head over to the underwear section and pick out a bra while I’m here.”  You look through the bra section, trying not to be in there way too long.  Grab something off the rack that looks suitable.  Don’t try it on and spend $25 bucks on it.  You go home and try it on and it doesn’t really fit well and it’s not very comfortable.  Because you hate bra shopping you rather keep the wear the ill fitting bra then go on another witch hunt and try to find another ill fitting bra.  I get it.  It’s a vicious cycle.

When you do this you’re doing yourself a disservice and I feel bad for your boobs and pocketbook.  Living a life where you feel uncomfortable and you’re constantly tugging at a bra and wasting your money on cheap bras is a life not living.

Here’s my 3 reasons for why you should spend more money on bras:

  1. Bras are the MOST important article of clothing you put on.  You wear your bra EVERYDAY and when you wear something everyday I would strive for quality and spend a little more.  Spend less on the things that you don’t use everyday like trendy clothes, accessories, that 20th pair of high heels in your closet.
  2. Bras are the foundation of your wardrobe.  A properly fitting bra is going to make you look thinner, prevent gravity and aging from dragging down your breasts, or in simpler terms prevent saggy breasts.  It’s going to make your shirts, sweaters, tops, blazers, and jackets fit better, and most importantly it’s going to give you long lasting confidence and make you feel more beautiful than any new pair of heels is going to.
  3. You get what you pay for.  When you spend $25 on a bra at Walmart don’t expect it to last you a couple years, and don’t even expect it to last a couple months.  If you spend $60 on a bra expect it to feel and fit more comfortably because the materials will be higher quality.  Also, the way the band and cup lies on your body will fit better, and lastly it will last you longer.  The reason why bras are expensive is because it takes a lot of work and design, and materials to create a bra.  When you buy a couple (3-4) quality bras and rotate them, meaning you don’t wear the same one everyday, and wash them properly, expect them to last anywhere a year or more.

Here’s some additional information I want to mention.

Your bra size is going to make a big difference on price.  Let’s say you’re a 34B, this size is readily available everywhere so it’s going to cost you a lot less.  Harder to find sizes like 28-32 band sizes and G-K cup sizes tend to cost more because they’re not readily available places like Target and Walmart.

Get comfortable spending $50-$80 for a bra.  You don’t have to spend $100 bucks on a bra to feel fabulous.  The more the expensive the bra is isn’t always going to be the best bra for you, and it might not be the most comfortable.  My suggestion.  You can get a quality bra from anywhere from $50-$80.  $80 is the max I would spend on a bra, unless it’s encrusted with rubies and has the Heart of the Ocean Diamond in the middle (tempting).  These prices is if you pay at full price.  Now you can get quality made bras at great prices during sales from 40-80% off.  Some of my favorite places to get great deals are: Nordstrom’s Anniversary Sale (everything 40% off)  and Half Yearly Sale, Nordstrom Rack during their Clear the Rack Sale (additional 25% off on clearance items),, and other sites like, and  Go here to learn how I save a lot of money on quality bras.

Make sure to head over to my bra sizing guide and my how to identify your breast shape guide where I walk through the steps of finding out what size and breast shape you are.  Another great article I hihgly recommend you read is my How Bras Should and Shouldn’t Fit Guide, this is a great visual guide to show you how bras should and shouldn’t fit on a small and large busted women.

One other thing that’s important to mention is unless you’re fitted and wearing the right size bra, not matter how expensive the bra is, it’s not going to be supportive and comfortable.   So these are my reasons why every women should spend more money on their bras instead of spending all of their money on clothes.

Make sure to head over here to learn more about my in-person and online bra consultations where I do all the hard work for you and help you find that perfect fitting bra.

*This post contains affiliate links which means when you click on one of my links and purchase something, you’re supporting the running of this blog and me and my family, so thank you!

XOXO, Courtney


October 17, 2015 — Courtney